A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
Free of SLS/SLES Sulfates *
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage **
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Let’s Look Inside
CAMELIA OIL
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
POMEGRANATE FRUIT EXTRACT
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
SMARTRELEASE™ TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
